Senior Art Director with 20+ years of experience specializing in integrated marketing campaigns, digital experiences, brand identity, and visual storytelling across financial services and creative agencies. Translates complex products and ideas into compelling, consumer-friendly visual narratives across print, digital, video, experiential, and interactive platforms. Combines strong design craft and strategic thinking with AI-assisted creative workflows for visual ideation, concept development, image creation, and rapid iteration—while maintaining human-led art direction, brand standards, and design judgment. Proven track record of connecting creative strategy to measurable business results, award-winning work, and meaningful audience engagement.
Design Experience:
Design Systems | Integrated Campaigns | Visual Storytelling | Brand Identity | Mentorship | UX Collaboration Digital Experiences | AEM | Accessibility Design
Skills
Adobe Creative Suite | Adobe Acrobat | Figma | Ceros | Agile Methodology | Workfront Microsoft Office ADA Accessibility Compliance Design | AI-Assisted Creative Workflow
Professional Experience
Senior Art Director
Prudential Financial 03/19–Present
Lead creative strategy and execution for Prudential’s annuity, life insurance, and retirement product portfolios across integrated, multi-channel campaigns. Serve as a design authority for brand standards and mentor fellow designers through comprehensive style guides, templates, and scalable creative systems.
Prudential Financial 03/19–Present
Lead creative strategy and execution for Prudential’s annuity, life insurance, and retirement product portfolios across integrated, multi-channel campaigns. Serve as a design authority for brand standards and mentor fellow designers through comprehensive style guides, templates, and scalable creative systems.
Momentum IUL Launch
Led creative development for an integrated print, digital, email, and dedicated Ceros UX campaign that generated 7,555 Marketing Qualified Leads—97% from email—and $2.3M in applied premiums. Campaign earned a Grand Award at the APEX 2025 Annual Awards for Publication Excellence, recognized among the top 100 of 1,000+ submissions.
Led creative development for an integrated print, digital, email, and dedicated Ceros UX campaign that generated 7,555 Marketing Qualified Leads—97% from email—and $2.3M in applied premiums. Campaign earned a Grand Award at the APEX 2025 Annual Awards for Publication Excellence, recognized among the top 100 of 1,000+ submissions.
Flexguard Income Product Launch
Served as creative lead for the full FGI launch campaign spanning marketing material, promotional emails, billboard, social posts, white papers, and post-launch event materials. Product reached $136M in sales with $37M in pipeline since soft launch; Prudential Advisors reached annual sales goals by October. Campaign events reached 422 advisors with 3,000+ RSVPs and 17,000 attendees for follow-up opportunities.
Served as creative lead for the full FGI launch campaign spanning marketing material, promotional emails, billboard, social posts, white papers, and post-launch event materials. Product reached $136M in sales with $37M in pipeline since soft launch; Prudential Advisors reached annual sales goals by October. Campaign events reached 422 advisors with 3,000+ RSVPs and 17,000 attendees for follow-up opportunities.
Flexguard Income Video & Rate Promo Campaign
Directed storyboarding and visual storytelling for Prudential’s FlexGuard animated client video suite. Designed
all digital and print campaign materials, resulting in 12.7% average sales growth, 5.6% increase in average
premium per contract, and $33.5M in new sales from132 new advisors during the three-month campaign
period.
Directed storyboarding and visual storytelling for Prudential’s FlexGuard animated client video suite. Designed
all digital and print campaign materials, resulting in 12.7% average sales growth, 5.6% increase in average
premium per contract, and $33.5M in new sales from132 new advisors during the three-month campaign
period.
Apex Conference Campaign
Conceptualized and led the creative strategy and art direction for Prudential’s annual APEX advisor conference, establishing the first annuity conference materials within the brand identity and setting a visual benchmark for
subsequent campaigns. Developed a cohesive visual language inspired by the event theme and extended it across Ceros digital experiences, environmental graphics, presentations, attendee communications, marketing collateral, and experiential touchpoints. Provided creative direction and mentorship to junior designers in Ireland, guiding concept development and execution to ensure quality, consistency, and a cohesive global brand
experience.
Conceptualized and led the creative strategy and art direction for Prudential’s annual APEX advisor conference, establishing the first annuity conference materials within the brand identity and setting a visual benchmark for
subsequent campaigns. Developed a cohesive visual language inspired by the event theme and extended it across Ceros digital experiences, environmental graphics, presentations, attendee communications, marketing collateral, and experiential touchpoints. Provided creative direction and mentorship to junior designers in Ireland, guiding concept development and execution to ensure quality, consistency, and a cohesive global brand
experience.
Brand Standard & Style Guide Leadership
Translated Prudential’s refreshed brand identity into new business-standard flyer templates and comprehensive style guides adopted by designers across the team, creating a consistent foundation for future work. Guided and mentored junior designers in Ireland through the adoption of the new visual system, providing creative direction, feedback, and support to strengthen their work and maintain a cohesive brand experience
Translated Prudential’s refreshed brand identity into new business-standard flyer templates and comprehensive style guides adopted by designers across the team, creating a consistent foundation for future work. Guided and mentored junior designers in Ireland through the adoption of the new visual system, providing creative direction, feedback, and support to strengthen their work and maintain a cohesive brand experience
Simplify Solutions Video & Tradeshow
Conceptualized and art directed the creative development of a Simplified Solutions sales video and ITC tradeshow experience, translating a complex application process into a clear, engaging visual story. Developed storyboards, video assets, environmental graphics, and branded booth materials, including a QR-code lead capture experience that connected physical engagement with digital lead generation. Partnered with UX, AEM, marketing, compliance, and external vendors to deliver a cohesive branded experience within system and regulatory constraints.
Conceptualized and art directed the creative development of a Simplified Solutions sales video and ITC tradeshow experience, translating a complex application process into a clear, engaging visual story. Developed storyboards, video assets, environmental graphics, and branded booth materials, including a QR-code lead capture experience that connected physical engagement with digital lead generation. Partnered with UX, AEM, marketing, compliance, and external vendors to deliver a cohesive branded experience within system and regulatory constraints.
Art Director
Prudential Financial 10/13–03/19
Prudential Financial 10/13–03/19
Lead designer for the AICPA Group, a subsidiary of Prudential Financial, overseeing multi-year A/B testing and creative strategy across print, digital, direct mail, email, and social campaig.
Brand Standard Champion
Applied the Prudential brand standards across all AICPA material brochures, rate sheets, digital
experiences, flyers, and social media, ensuring creative remained simple, consumer-friendly, and
on-brand.
Applied the Prudential brand standards across all AICPA material brochures, rate sheets, digital
experiences, flyers, and social media, ensuring creative remained simple, consumer-friendly, and
on-brand.
AICPA “Member First” Campaign
Led development of new sub-branding for AICPA’s year-long self-mailer marketing test, creating 20 concepts targeting four distinct personas: early career, emerging men and women, affluent families,
and maturing men and women. Design earned an APEX Award in 2017.
Led development of new sub-branding for AICPA’s year-long self-mailer marketing test, creating 20 concepts targeting four distinct personas: early career, emerging men and women, affluent families,
and maturing men and women. Design earned an APEX Award in 2017.
AICPA “Odds Are” Campaign
Led visual strategy and execution for a multi-channel direct mail and email campaign using A/B testing and variable creative, resulting in a 45% increase in applications among acquisition audiences and a 101% increase among optimization audiences ages 30–64.
Led visual strategy and execution for a multi-channel direct mail and email campaign using A/B testing and variable creative, resulting in a 45% increase in applications among acquisition audiences and a 101% increase among optimization audiences ages 30–64.
AICPA Microsite
Collaborated with Strategy and Copywriting teams to create landing pages featuring content that
was dynamic for Personas, Branding, Acquisition/Cross Sell and Upsell. Contributing to nearly 400 submitted applications at a 3% conversion rate.
Collaborated with Strategy and Copywriting teams to create landing pages featuring content that
was dynamic for Personas, Branding, Acquisition/Cross Sell and Upsell. Contributing to nearly 400 submitted applications at a 3% conversion rate.
Senior Graphic Designer/Project Manager
EP Connects
EP Connects
Managed client relationships, project teams, resources, milestones, and creative production from concept through final delivery. Designed packaging, catalogs, websites, e-commerce experiences, advertising,
magazines, trade show graphics, logos, and corporate branding.
magazines, trade show graphics, logos, and corporate branding.
Featured Clients: Anderson Windows I Borghese Cosmetics I Hair Rules I Dr Denise Skincare I EZDO Closet Organizers I Kids Preferred
Graphic Designer
Ruby Window Creative Group
Ruby Window Creative Group
Education
B.F.A. in Graphic Design
Kean University