FlexGuard Income
Directed visual storytelling for Prudential’s new Annuity Product. FlexGuard animated client video suite. Collaborated with writers, illustrators, and voice talent to create the new video standard for the full FlexGuard product line. Seamlessly extended the same structure to FlexGuard Life for brand consistency. The digital and print campaign materials, resulting in average sales increasing 12.7%, average premium per contract increasing 5.6%, and $33.5M in new sales from 132 new advisors during the 3-month campaign period.