IUL Suite

Goal was to shift the perception of Prudential's life insurance position in the IUL space, establishing us as a major player for IUL accumulation sales. To achieve this, we developed user experience site designed, printed marketing materials, and emails to help financial advisors understand the product's features and sell it more effectively. Our efforts have yielded a total of 7,555 Marketing Qualified Leads,, with an impressive 92%of these MQLs coming directly from our email campaigns driving to the website.